Wednesday, April 21, 2010

Let's Start Cookin With Crisco! How to Add Meat and Potatoes to Your Idea

"Are you ready to flesh out your idea?"
"Yes."
"Good...I'm glad you're on board. Now, lets get this baby cookin."


Let's talk about Substance, Form and Color, and how to make the idea into something we can see with our own eyes and handle with our little sticky fingers.

All new and related products are made from something. What will yours be made of? What kind of shape will it be and what color will it be? When we begin to mold the material into a shape or form and give it color, the matrix begins to stretch on ad infinitum. Here is a list of possible materials you can use to make your product.

C

Plastic
Metal
Ceramic or Glass
Rubber
Cloth
Wood
Paper
Stone

Now, we are going to throw a little color into our mix.


D

Red
Blue
Green
Yellow
Orange
Violet
Black
White


Okay, so black and white are neutrals or absences of color. Nevertheless, we still call them colors, so we’ll leave them in. Common shapes are used for many products and related products. Click on the Geometric Shapes link in the upper left corner.

These shapes are common to all of us but they are not really eye catching. There is another alternative that people seldom think about. What about making a product or related product using uncommon shapes or symbols—even, numbers and letters? For example, take the capital letter A. (For this exercise I want you to open up a Microsoft word blank document and type a capital letter (A) using an Arial font and then enlarge it to 72) Now, what common product or tool currently meets, or almost matches the configuration of the letter A?

Can you see a ladder or a nutcracker? Look closely. Of course, you can. What about the letter D? (Use a Tahoma font this time.)

Now, if I were to stand the letter D on its flat side and add measurement lines around the arc I’d have a protractor. As far as your imagination goes, the ideas for using letters—or numbers for that matter—is limitless because of the wide range of fonts available for use. I used an Arial Font for the letter A in the first example, and I used the Tahoma font for the letter D because other fonts are serif fonts and include a small line or stroke to finish off the top or bottom of the letter. But include them also when you’re thinking about an idea. You never know what your mind will create when you look at any number or letter for a period of time.
In addition, keep in mind that I only used two letters with two different fonts. Letters and numbers come in a myriad of fonts. They also come in every language under the sun and all of them can be manipulated in one way or another to give a new form to a product. Yes, the entire alphabet of any language can be flipped—turned upside down—or inverted in some manner to give shape to a product. Think outside the box.
This brings us to another thing to keep in mind about ideas. Learn to think globally. Think about your sisters in other cultures. Learn as much as you can about your Arab sister, your Indian sisters, etc. What do they need? What kind of products are they currently using? How would or could you make their life a little easier. Think ‘Wholeness.’

Now, we come back to the matrix of ideas. We’ll keep this matrix in groups of five for greater visual clarity. The end result of manipulating the matrix is to produce the MI, the Manifested Idea which will take the form of any product, new product, information product, media product or offered service.




A---------+---------B---------+----C---------+------D--------- = MI

Food-------+------Taste------+---Plastic-----+----Red-----=New Product
Clothing---+------Touch------+---Paper-------+--Blue--------=Related Product
Shelter-----+------See---------+----Wood------+-Yellow-------=Info
Relationship--+---Smell-------+---Rubber------+--Green--------=Media
Information----+--Hear-------+--Cloth--------+--Orange---------- =Service






Thus, I could start my thinking in column (A) because I'm thinking about an article of clothing. But I want this piece of clothing to have a distinct smell to it (B) and I want it made out of plastic (C) and I want it to be yellow (D)
A person who plays with the matrix in this way can easily create a yellow article of clothing made from plastic that smells like bananas. Why not? Thousands of products are scented these days.
For instance,the person or persons who cashed in on the edible panties craze simply use two components from group (A) clothing and food, to engage the senses on all levels (taste, touch, sight and smell)(B) to create a grand novelty item. They weren't functional and they didn't have to be--functionality wasn't part of the plan in their creation. They were created simply as a novelty for fun and perhaps would add a little spice to someone's relationship. Oh...there's that word again: relationship. So, the creators of edible panties actually took three things from our needs list(group A) Food, (although they weren't meant to be totally consumed)Clothing and Relationships. See, I told you--nothing is etched in stone.

Juggle the matrix!

See how this works? Don’t forget that new ideas for products and services can be created to benefit people, animals, plants and any other life form on the planet. In the above example, a scented article of clothing could have been made just as easily for a pet dog or cat as it could for a person. Again, learn to think outside the box. Source wants you to live an abundant life. That means abundance is part of your God-given inheritance. You already know that there is enough money to go around for everybody. Don't let the media scare you into believing that times are too hard. Somewhere, at this very moment, someone is making lots of money off their simple invention in spite of the fact that the naysayers told them the idea would never work and that times were too risky to try to start a business. You and your sisters can pave the way for a better life yourselves, your family and the world at large . You came into this physical reality to experience joy--that's your purpose--to live a life of joy. Joy is a part of the journey no matter what obstacles you face or go through. This is your moment.

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